The Mail, Telegraph, Express Sun and Mirror are delivered to the homes of millions of voters every day, carrying the messages of our political opponents.
But we can't rely on the press to tell our story to the voters, so we have to do it ourselves.
Facebook, Twitter and Instagram are great for spreading messages quickly, so if you follow our pages and share our posts, you can make a real difference without even leaving your armchair. However, in order to make sure our posts reach people who aren't already friends with Lib Dems, we need to "boost" our posts, and this costs money.
Even the best social media campaign can't reach those who don't use social media! Royal Mail will deliver leaflets to all 38,000 homes in SE Cornwall, but this comes at a cost of around £5,000.
Delivering leaflets by hand saves on postage, but printing the leaflets costs money (around £1,400 for 38,000)
Direct mail, targeted to mention issues which we know to be of interest to the individual named on the envelope, is a very powerful tool, but this is even more expensive.
Make a regular donation
One-off donations and fundraising events are great, but to make long-term campaign plans, we need regular income. All of our Cornwall Councillors donate 10% of their Council salary to the local party, generating an income of over £500 per month. If all of our members donated just 1% of their income (equivalent to 100 minutes wage per month for a full-time worker), this would raise enough money to cover our entire leaflet printing and social media budget, as well as paying for a part-time staff member to organise the delivery network.
Can you join the 1% club?
To make your regular monthly contribution, please set up a standing order from your bank to:
SE Cornwall Liberal Democrats, Lloyds Bank, Sort Code 30-95-08, Account Number 0723 5168
Please remember to email our treasurer so she knows where the money is coming from!